#HomeRocks

CWB_HomeRocks_Blog_690x400_02Will you be watching the Grammy Awards this Sunday night?  Because the Grammy’s are consistently one of the most viewed events on television we are assuming you will be!  Well…don’t change the channel during the commercials because you won’t want to miss Coldwell Bankers new ad spot “Home Sweet Home”.

The inspiration for this ad campaign came from  the emotional feelings we get when thinking of “Home”.   How many times have you been away from home and thought how you can’t wait to get home to sleep in your own bed?  Or look forward to going to your childhood home for the familiar comfort even if you haven’t lived there for many years.  The idea of home brings up warm feelings which is why Coldwell Banker is focusing on it.  They want to be a part of creating these feelings for people when helping them buy a home.  For the full inspiration behind the “Home Sweet Home” campaign check out the Coldwell Banker blog.

Don’t miss the debut of the Coldwell Banker ad during the Grammy’s, this Sunday at 8pm on CBS.  Here’s a sneak peek…  http://www.youtube.com/watch?feature=player_embedded&v=H6PZx6S4tSM…  Let us know what you think!

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